Most sellers think they need a better product to break through a plateau. Usually that's not it. Here's what actually moves the needle:

1. Content velocity beats catalog size.

A seller posting 3-5 videos a day on 5 solid products will outperform a seller posting once a day across 50 products, almost every time. The algorithm rewards volume and consistency, not variety.

2. Affiliates are your sales team — treat them like one.

The creators driving your GMV aren't just "posting content," they're your distribution channel. Respond fast, send free samples to your best performers, and make it stupidly easy for them to grab your product and go.

3. Your first 1.5 seconds decide everything.

If the hook doesn't stop the scroll, your product quality doesn't matter — nobody sees it. Study your top 10% performing videos and reverse-engineer the opening frame and first line.

4. Restock cadence > constantly hunting new products.

Sellers who reliably restock proven winners build compounding momentum. Sellers who chase the next "hot product" every week reset to zero constantly.

Fix these four things before you touch your catalog again.