Spent way too many hours early on manually scrolling supplier sites hoping to spot a winner before it got saturated. Here's what actually moves the needle when picking a product to sell:

• Search volume trending UP over 90 days, not a single viral spike

• At least 2 independent suppliers (never rely on one — you'll get burned on stock or pricing)

• Margin math BEFORE you commit: landed cost + ad cost should leave 40%+ profit

Most people skip the supplier vetting step entirely and get stuck with slow shipping or ghosted orders. That's the exact problem Supply Vault solves — vetted suppliers, margin breakdowns, done weekly. Happy to share how we vet suppliers if anyone's curious.