If your not using Jarvis yet, you're missing out

Whos gonna buy some Claude stock?

Having to scale back down a campaign after you thought you struck gold is always so humbling

wearing a suit in public has lowkey become a red flag

people that wore suits all day were PRINTING and now it's flipped to the guys wearing flips flops who are printing yearly salaries in a day

Google Flow is by far the best for AI Video Ads currently, far cheaper than higgsfield too

I have no idea why no one talks about it

I know Fable is like the smartest version of Claude for now... but for good copy the best is still just Opus 4.6 (High) lol

I've spent millions on ads across Facebook, YouTube, TikTok, and Google over the past several years. And if I'm being honest, 90% of my best results come from just three creative structures.

1. The Pattern Interrupt → Problem → Solution

Open with something that makes them stop scrolling. Not clickbait — a genuine pattern interrupt that relates to their pain. Then name the problem they already know they have. Then present your thing as the obvious answer. Most people get the order wrong.

2. The "I Used to Think X, Now I Know Y"

This one works because it builds trust instantly. You're admitting you were wrong, which makes people listen. The pivot from old belief to new belief creates a curiosity gap that keeps them watching/reading.

3. The Proof Stack

No story, no hook gymnastics. Just results after results after results. Screenshots, testimonials, data. Let the proof do the selling. This works best for retargeting or warm audiences who already know who you are.

I broke down 100 of my best-performing ads using these structures (and a few others) inside Nick Fisher Ads. Every ad, every format, plus the media buying principles behind them.

$7, lifetime access. No fluff, no community obligations, no upsells you didn't ask for.